Mizkif has taken Slots Streaming Deal with Stake
Once a critic, Mizkif is now streaming slots for Stake.com — and yeah, you should be paying attention.
You know Mizkif: loud, goofy, messy in the best way, the co-founder of OTK who turned a knack for chaotic hosting into one of Twitch’s biggest variety careers.
But this week he did something you probably didn’t expect — he accepted a sponsorship from Stake.com and has been promoting slots-style gambling.
That move landed in headlines because you might remember that, not long ago, Mizkif was one of the streamers pushing Twitch to curb crypto/slot gambling on the site.
Where Mizkif came from (briefly — you already know some of this)
You probably first found Mizkif because he’s great at making uncomfortable things funny — reaction streams, collabs, and the OTK show Schooled are staples of his brand.
He rose from behind-the-camera work (Ice Poseidon era connections) into a front-and-center personality, co-founded One True King, and built a combo of Twitch streams and YouTube highlights that made him a mainstream streamer name.
You can see his recurring formats — chaotic IRL moments, quiz-show hosting (Schooled), and big charity/giveaway moments — in his YouTube back catalogue.
Mizkif did turn his back to OTK for a while, following an inquiry into a possible case of sexual assault cover up, but later returned.
The U-turn: From Pushing for Bans to Taking a Stake sponsorship
This is the meat of it: in 2022–2023, Mizkif was vocal about the harms of unregulated crypto casino streaming. He publicly supported tighter Twitch rules and said he had refused large gambling deals in the past — even saying he turned down offers worth millions.
Fast forward: Spilled reported that Mizkif confirmed a sponsorship deal with Stake.com and said he’d rather take gambling money than run Twitch ads.
He added that he’d been promoting via Instagram to avoid violating Twitch rules around linking to unlicensed gambling sites.
Why this matters: Twitch’s 2022 policy changes targeted unlicensed crypto casinos (slots/roulette/dice) — the very category Stake operates in.
The policy created an awkward gray area for creators; some streamers kept gambling content, others dropped it for moral or PR reasons, and some (like Mizkif previously) publicly campaigned to curb it.
Now Mizkif partnering with Stake looks like a reversal of his earlier stance.
What people are saying
- “The money was greater than the ethics,” a top comment on the Reddit thread reacting to the announcement.
- “He took the deal to gift more subs to his community” — multiple Instagram reels and short posts are celebrating the practical outcome: Mizkif using sponsorship cash to run large gifting sessions for viewers. You’ll see lots of clips of “10 gifted subs” cropping up.
- “Everybody has a price” – Some fans and commenters took pragmatic takes. They argue it’s naive to expect creators not to accept huge offers, and point out streamers have staff, houses, production costs and a business to run. That framing pops up across Reddit threads and reports.
Those reactions are a sample — the conversation is broad. You’ll find everything from “hypocrisy” calls to people arguing that creators have to survive financially.
Is this a good decision for Mizkif to start streaming Slots for Stake?
Short answer: depends who you ask. Here’s the balanced read you can use to decide for yourself.
Arguments why it might make sense (from a business POV):
- Sponsorship money from crypto casinos has historically been extremely large; even a single deal can dwarf ad revenue on Twitch. Mizkif himself has publicly said ad revenue is weak compared to sponsor cash, and Spilled reported his preference for sponsorships over ads. For creators with costly productions and staff (OTK scale), big sponsorships are tempting.
- Mizkif has a diversified brand (YouTube, OTK, IRL), so he can route promotions off-platform (e.g., Instagram) to avoid direct Twitch policy issues and still monetize. Spilled noted he’s promoting via Instagram to avoid Twitch rules.
Arguments why it’s risky:
- Credibility hit: you (and many fans) remember that he publicly pushed for gambling restrictions and said he’d refused big offers. That makes this look like a credibility reversal, and credibility is a streamer’s currency. People call this hypocrisy, and that can erode trust.
- Platform and legal risk: Twitch policies and regional gambling laws are messy. If a sponsorship or how it’s promoted runs afoul of Twitch rules or local regulations, that could be a headache — especially given the history of crackdowns and the negative PR around unregulated casinos.
- Community backlash can reduce long-term value: fans who feel betrayed might unsubscribe or stop supporting — the short cash may cost you a lifetime of engagement.
Now, if you care about Mizkif the brand, this looks like a short-term revenue play that carries outsized reputational risk.
If you’re purely looking at creator economics, the math can make sense — but only if the sponsorship doesn’t trigger sustained negative fallout.
Stake.com
Stake.com is an online casino and sportsbook, heavily oriented toward cryptocurrency (Bitcoin, Ethereum, etc.), though in many markets they also accept fiat.
- It was founded in 2017 by Ed Craven and Bijan Tehrani.
- Operated using (at least partly) a licence in Curaçao for many of its offshore operations.
- They have aggressively pursued marketing through high-visibility sports and entertainment sponsorships, celebrity affiliations, and streamer / social media promotions.
Stake is controversial: many of its promotions, sponsorships, and the way it’s advertised have drawn regulatory scrutiny in various jurisdictions. As with many crypto-gambling platforms, there’s tension between large reach and legal / ethical issues.
Key Numbers
- The Alfa Romeo F1 deal was reported to be a $100 million contract over about three years.
- Everton deal: ~£10 million/year (≈ a bit more depending on exchange rates) for the front-of-shirt sponsorship.
Final take
You should feel justified being skeptical. Mizkif’s Stake deal is textbook creator economics versus creator ethics. In public it reads as a reversal of an earlier stance. Whether it’s “good” depends on what you prioritize: revenue and business growth, or consistency and community trust.
Expect him to take heat; whether he can recover reputation depends on how he explains the decision, what guardrails he sets (e.g., not streaming slots live to minors), and whether he delivers value to fans that outweighs the perceived sellout.
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