iSoftBet Strengthens European Foothold by Acquiring Lowen Play

There aren’t that many studios that have reached the achievements iSoftBet has. The popular studio broke stardom with Gold Digger, then continued its great run of form over the years with Hot Spin Megaways and Scrooge Megaways.

The studio has become a respected member of the iGaming community, and an established part of IGT PlayDigital. iSoftBet’s star grew even bigger by signing deals with popular operators in regulated markets, like the most recent partnership with German casino Lowen Play.

The German iGaming market is quite an interesting one. It was regulated last year, resulting in many casinos offering high-quality service. Lowen Play is among the best, focusing on delivering high-quality slots. The new partnership will see iSoftBet’s portfolio delivered to Lowen Play’s Spanish casino platform, which will hopefully be the beginning of a growing partnership.

Win-Win for Everyone Involved

Europe map Andras Barta
Image: Andras Barta.

The deal was a win-win for all the parties involved. Lowen Play gets another big studio on its bankroll, while iSoftBet strengthens its European foothold. The German iGaming market is one of the most attractive in the past few years, especially after going live in mid-2021. It has caused a gambling boom, brining in billions of Euros in revenue in the first year. Expectations see it grow sky-high in the coming years, so iSoftBet’s decision to partner with Lowen Play casino comes at just the right time.

As an established part of the entertainment market in Germany, Lowen Play has launched a big number of hit games from top developers on its Spanish online casino portal. It is trying to establish itself as a big name elsewhere in Europe, and with iSoftBet’s help, it can certainly do that. The new partnership is further proof of iSoftBet’s intention to enter more regulated European markets.

Everyone was delighted about the deal. Lars Kolling, the company’s Head of Business Development, expressed joy about signing the deal. He said that iSoftBet has had its eye on Lowen Play for a while, and that by joining its list of partners will be ‘invaluable to the company’.

Sara Klimper from Lowen Play shared the same sentiment. She said that the company is delighted to launch iSoftBet’s products on its Spanish platform and hopes that its clients really enjoy the games.

Who is Lowen Play?

Lowen Play GmBH is one of the oldest entertainment providers in Europe. It was launched in Germany in 1949 and over the years it grew into a market leader. It’s a reliable and reputable provider of slot machines with numerous hits behind its name. For decades, the studio has been characterized by top-quality service thanks to its team’s years of experience.

Their games have an above-average payout of 95% and are known for rewarding prizes. Some of the biggest slots you can play in Lowen Play include Book of Dead, Starburst, Treasure Island, and Book of Aztec. Of course, the casino’s portfolio is now expanded with iSoftBet’s games, including major hits such as Diamond Wild, Absolute Super Reels, Majestic Megaways, and Musketeer Megaways.

While it seems that the studio is quite fond of Megaways slots, its catalog is pretty varied. It is suitable for all kinds of players including vintage slot machine fans and those who prefer modern gameplay mechanics. What impresses players the most about iSoftBet’s portfolio is the wittiness of games such as Crabbin’ Crazy and Rise of the Genie, as well as the genuine slot mechanics in Hot Spin Megaways.

There’s no question that iSoftBet’s games are rewarding, and will surely come in handy for Lowen Play’s planned European expansion.