Premier League Clubs with Gambling Sponsors in 2025/26

Ever asked yourself which Premier League clubs have gambling sponsors? Here is a complete list of the clubs and their partnerships with betting and casino brands in the 2025/26 season.

Football and betting have belonged together since the beginning of – well – football and betting, and especially in Britain. With Liverpool and Bournemouth kicking off the season 2025/26, let’s take a look who is partnering up with whom in the gambling industry.

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Premier League Clubs with Gambling Sponsors

Aston Villa announced in mid-2024 that Kaizen Gaming’s Betano would become its principal front-of-shirt sponsor under a two-year deal covering the 2024/25 and 2025/26 seasons.

The iGamingBusiness report confirms that Betano’s logo will appear on Villa’s shirts starting in 2024/25 “with a two-year deal currently agreed”.

This partnership was arranged before the Premier League’s ban on front-of-shirt gambling ads, which takes effect in 2026/27. No financial terms were disclosed.

Burnley likewise signed an official principal partnership with betting firm 96.com in the summer of 2024.

Inside World Football reported that newly relegated Burnley agreed a two-year front-of-shirt sponsorship with 96.com starting in 2024/25 (covering 2024/25 and 2025/26). The deal was described as a “record commercial fee,” but the monetary value was not made public.

Brentford extended its front-of-shirt deal with Hollywoodbets. A club/partner announcement confirms that Hollywoodbets will remain Brentford’s principal (front-of-shirt) sponsor through the end of 2025/26.

In fact, Hollywoodbets’ blog notes the arrangement has been extended into a fifth Premier League season, running until summer 2026. (The club notes this will be Brentford’s final season with a betting brand on the shirt before the league-wide ban.) The deal’s financial terms were not publicly disclosed.

Stake.com is a major football sponsor, too!

Bournemouth announced BJ88 (an online casino brand) as its new main shirt sponsor from 2024/25. A PR Newswire release states that “BJ88 has secured an outstanding new shirt sponsorship agreement” with AFC Bournemouth, kicking in for 2024/25.

The release’s headline states this is an “8 million USD sponsorship partner deal” (≈€7.5M). The club described BJ88’s investment as a “record-breaking deal”. This long-term front-of-shirt deal runs for two seasons (2024/25–2025/26) and is thus active in 2025/26.

Crystal Palace entered a two-year front-of-shirt partnership with NET88, a Vietnam-based online gaming company.

The club’s official announcement (July 2024) calls it a “record two-year deal,” making NET88 Palace’s men’s shirt sponsor for 2024/25 and 2025/26. NET88’s logo also appears on Palace’s training kit. The club did not disclose the financial terms.

Everton’s main shirt sponsor is Stake.com (a crypto-friendly sportsbook). Stake began a “multi-year” principal partnership with Everton on 1 July 2022.

The Guardian reported that the deal was “worth more than £10m a year,” making it Everton’s most lucrative shirt sponsorship (roughly €12M per season).

Stake’s branding appears on both the men’s and women’s first-team shirts. The original deal was running “until at least the end of the 2024/25 season”.

However, as the league’s voluntary gambling-ad ban does not take effect until 2026/27, Stake remained on Everton’s shirts through 2025/26, with no announcement of early termination.

Leeds United signed Parimatch as a new sleeve sponsor for 2025/26. The club announced on 29 July 2025 that Parimatch will feature on Leeds’s left sleeve for the upcoming season.

This is a one-year deal for 2025/26 only. BoxT had occupied the sleeve in 2024/25. No financial details were disclosed.

Nottingham Forest goes straight to Vegas

Nottingham Forest’s new front-of-shirt partner is Bally’s Corporation (the U.S. casino and betting group). In August 2025 Forest confirmed that Bally’s will occupy the main shirt space for 2025/26.

Bally’s “will occupy the main space on the club’s shirt” and will be featured throughout the stadium during the 2025/26 campaign. This appears to be a one-year deal (covering 2025/26); no value was reported.

Sunderland re-entering the Premier League also partnered with two betting brands. Asian bookmaker W88 is Sunderland’s front-of-shirt sponsor for 2025/26.

Reports confirm that Sunderland “signed a ‘record breaking’ deal with Asian gambling company W88” to become the club’s new shirt sponsor for 2025/26.

The club press noted the W88 logo will continue on the front of Sunderland’s kit for 25/26 after being agreed in June 2025.

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Additionally, LiveScore Bet (the betting arm of the LiveScore sports app) joined as sleeve sponsor. Tribuna’s summary of the club announcement states “LiveScore Bet’s logo will feature on the club’s red and white stripes as the official sleeve partner” for 2025/26.

It also calls LiveScore Bet Sunderland’s “Official Sports Betting Partner.” Financial terms for the W88 or LiveScore deals remain undisclosed.

West Ham United announced BoyleSports as their new principal partner starting in 2025/26. On 1 July 2025 West Ham’s official site confirmed a multi-year deal in which BoyleSports will be the club’s front-of-shirt sponsor for 2025/26.

This ends West Ham’s long association with Betway. The BoyleSports partnership was described as “landmark” and part of a broader £100m UK investment by the bookmaker, but the specific sponsorship fee was not revealed.

Premier League active gambling partnerships for 2025/26 season

Each listed partnership is active for the 2025–26 season. The above data come from official club announcements, press releases, and reputable sports business reports.

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